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Let's Talk: Top Ten Trademark Considerations for Your Business
Are you a brand owner wondering how to select, clear, register, and enforce your trademark, copyright, and domain name? This discussion with Attorney Nancy Kennedy covers the differences between trademark and copyright, the benefits of registration, and ways to protect your brand online and in the ?real world? to minimize the chance of a legal dispute and tarnishment of your brand.
Head Shot Day with In A Flash Studio
An offer arranged by the Old Saybrook Chamber of Commerce with In a Flash Studio to help members of the business community SAVE MONEY on Head Shots for Websites, Social Media, Business cards and more.
Business GPS: Deciding Where You Want To Go
Learn what a strategic plan is and how to prepare one for your own business. This 2-hour workshop will jump start your planning! Did you know that businesses that are meeting their goals are more likely to stay in business? Participants will work on and take away a ''BluePrint for Strategy'' workbook and a 1-page strategic plan template.
Marketing Made Simple: Finding Your Customers
Does your marketing strategy feel like you're just throwing spaghetti at a wall to see what sticks? The best way to see results from your marketing efforts is to create a plan. Join WBDC Marketing Business Advisor Jo Bloom to learn how to reach your customers more effectively. She will guide you on defining your target market, identifying your ideal client, and building marketing and segmentation strategies to attract and retain customers. This class will be interactive with opportunities to gain feedback and inspiration from other entrepreneurs and our WBDC team.
