• Inaugural Pop Up Sale

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    Survey Says...
    Sixty three businesses and organizations participated in the inaugural "Merchants Pop Up Event" held June 15, 16, and 17. The post "Pop Up Event" survey results are in and despite a very rainy Friday, many merchants reported positive results. The survey results that follow reflect a 44% response rate.

    Pop Up Event Old SaybrookWas the Pop Up Sale successful for you?
    42% yes
    23% no
    35 % other

    Would you participate next year? 
    100% yes

    Comments and suggestions for improvement:
    "More social media posts of the event as it's taking place. More balloons. Get the maps out to the businesses sooner so customers can plan their time."

    "Keep it the same weekend...Fathers Day! Proved to be a wonderful combination."

    "Make it a 4-day event and do not do it on Fathers Day weekend."

    "More advertising"

    "I had great traffic all 3 days!!!"

    "Work hard to get more participation from merchants that are not on Main Street, and especially go after those in the OS shopping center" *editor's note: Seven shops from the Old Saybrook Shopping Center participated.

    "Maybe having something going on in the green? A small festival or concert? Even a road race to help bring people into town."

    "I think it's a great event and should definitely be done again. Once the word gets out more, the sale will be more successful."

    "I got 4 new customers!"
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