Strategic Plan

Facilitate opportunities to promote business and the community 

COMMUNICATIONS 
• Maximize the use of technology and social media to position businesses and the community 
• Develop an in-depth marketing, communication and branding plan 

MARKETING 
• Provide a wide variety of marketing opportunities for member businesses 
• Facilitate opportunities to assist members in the use of technology and social media to promote their businesses 
• Shop Local Campaign 
• Improve member business sales through the Chamber Dollars Program 
• Business Awards and Recognition 

COMMUNITY 
• Produce exceptional community events including the Chili-Fest and Arts & Crafts Festival 
• Promote the community as an outstanding place to live, work and play 

Serve as the voice of business and be a compelling force in the success of member businesses

GOVERNMENT RELATIONS 
• Serve as a conduit between business and government 
• Facilitate meetings of business and government officials
• Collaborate with and leverage the resources available from CBIA and other allied organizations to maximize influence 
• Educate members on business issues and candidate positions by holding candidate forums 

EDUCATION 
• Position the Chamber as a source of education and information to support the vitality of business 
• Be a steward of resources available to businesses 
• Provide a platform for members to share information among each other regarding ideas, questions and advice

Support tourism and economic development to benefit business and community

ECONOMIC & BUSINESS DEVELOPMENT
• Collaborate with the Economic Development Commission to attract and maintain businesses and jobs 
• Serve as a resource center for business by providing member information to residents, callers and visitors 

TOURISM 
• Promote the cultural, historical, recreational and business assets of the town 
• Collaborate with organizations regionally to attract visitors and tourists 
• Provide member, community and visitor resource materials via the Chamber website, Chamber office, phone calls and mailings

Be sustained by a growing membership, dedicated leadership and staff

MEMBERSHIP 
• Strengthen membership to represent a diversity of businesses in the Old Saybrook area 
• Maintain the strength of the Chamber through an engaged and growing membership • Utilize a strong Ambassador Team to welcome and engage member businesses 

FUTURE GROWTH 
• Create a Chamber Foundation Task Force to explore the development of an Old Saybrook Chamber Foundation 
• Explore development of Leadership Old Saybrook over the next 3 years 

CHAMBER EXCELLENCE 
• Invest in technology to support the applications and communications of a leading chamber 
• Utilize US Chamber Accreditation requirements as a framework for excellence