• SCORE To Host New Free Webinar: “Demystifying the World of Email Marketing”

    SCORE Eastern CT News Release
    For Immediate Release 
    December 27, 2022
    Contact: Anne Driscoll, anne.driscoll@scorevolunteer.org              
    SCORE To Host New Free Webinar: “Demystifying the World of Email Marketing”
    DATE: Tuesday, January 24, 2023
    TIME: 5:30 PM to 7:00 PM ET
    LOCATION: Online webinar (Zoom)
    After registering, you will receive a confirmation with information on how to join the webinar.
    SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a new free live webinar “Demystifying the World of Email Marketing” with marketing technology expert Julie Accardo. The webinar is designed for beginners, but all experience levels are welcome.
    With email marketing revenue estimated to reach $11 billion by the end of 2023, it’s clear to see that email marketing works. If you are a business owner leaving money on the table by neglecting this low-cost/high-return channel, this webinar is for you.
    In this interactive session, we’ll demystify the world of email marketing. You’ll leave with a better understanding of foundational concepts and will feel empowered to pursue this marketing channel like you haven’t before.
    During this session, we’ll address the following questions:

    • Why should I spend time learning email marketing?
    • How do I acquire new email subscribers?
    • What types of email messages should I send and how often?
    • How do I find an email marketing platform that’s right for me?
    About the Presenter: Having worked directly with over 200 businesses in the marketing technology space, Julie Accardo understands that there are unique needs and challenges that come with each business as they roll out an email marketing strategy. Julie works for Klaviyo, an email and SMS marketing platform, where she currently specializes in creating tactical and strategic education resources to help brands realize their maximum revenue potential.
    About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2020/2021, SCORE helped people start 45,000 businesses, creating 74,500 additional non-owner jobs. All 40+ counselors in Eastern Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. With 50+ workshops/webinars and special events each year, and advances in remote mentoring tools, SCORE ECT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.
    SCORE Eastern CT  / One Main Street, Old Saybrook, CT  06475 
    Email: ScoreChapter@gmail.com  / Website: https://www.score.org/easternct          
    # # #
    Photo Caption: Marketing Technology expert Julie Accardo presents a new, free live webinar on “Demystifying the World of Email Marketing” on Tuesday, January 24, 2023, from 5:30 to 7:00 pm ET. Pre-registration is required.