• SCORE Eastern Connecticut Presents: “Fundamentals for Starting Your Business” Free 5-Webinar Series

    SCORE Eastern CT News Release
    For Immediate Release 
    February 28, 2023
    Contact: Anne Driscoll, anne.driscoll@scorevolunteer.org              
    SCORE Eastern Connecticut Presents: “Fundamentals for Starting Your Business” Free 5-Webinar Series, Beginning March 28, 2023.
    Series Sponsored by Berkshire Bank
    Co-Sponsored by Andre Prost, Inc.
    DATES: Five Consecutive Tuesdays & Thursdays: March 28 & 30; April 4, 6 and 11, 2023 
    TIME: 5:30 – 7:00 PM
    LOCATION: Online (Zoom)
    LEARN MORE & REGISTER: https://www.score.org/easternct/fundamentals-starting-your-business
    PRE-REGISTRATION REQUIRED TO PARTICIPATE. After registering, you will receive a confirmation with information on how to join the webinar.
    SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, launches its free five-session business planning webinar spring series on Tuesday, March 28, 2023. The series, taking place on consecutive Tuesdays and Thursdays through April 11, is for individuals who are considering starting a business. The series will be offered online, via Zoom. Registration is required to receive the link to join the webinar. It is strongly suggested that participants attend all five modules.
    In Session One: “What’s the Big Idea?” on Tuesday, March 28, 5:30-7:00 pm, you will review whether you have a good idea and explore the feasibility of your product or service idea and how it can become a viable business. Do you have access to the operational skills (yourself and others) to manage the business to success? Register for Session One here.
    The series continues with the following topics (click on each title or registration link to learn more and register, or go to https://www.score.org/easternct/fundamentals-starting-your-business):          

    • Customers and Competition (Session 2, Thurs., March 30, 5:30-7:00 pm)
    In Session Two you will explore who your customer is in more detail. We’ll discuss competition and we’ll use SWOT – Strengths, Weaknesses, Opportunities and Threats – to help you understand how to position your business and how to compensate for aspects of your business that are being developed. REGISTER FOR SESSION 2
    • Marketing and Sales Basics (Session 3, Tues., April 4, 5:30-7:00 pm)
    Session Three will help you understand what your Brand is, how best to reach your target audience with the most compelling messages and how, when and where to ask for the Sale - selling tactics, greater comfort selling, and the right selling process. REGISTER FOR SESSION #3
    • Digital Marketing Must Haves  (Session 4, Thurs., April 6, 5:30-7:00 pm)
    Session Four covers the essential digital requirements to run a business. You’ll walk away understanding that you do not exist without a web presence, but you don’t need to have a full e-commerce enabled site. We'll also discuss digital marketing techniques to help you get noticed by your target customers. REGISTER HERE FOR SESSION #4
    • Pricing and Managing Money (Final Session 5, Tues., April 11, 5:30-7:00 pm)
    In the concluding session five, we’ll discuss developing pricing, identifying costs, and essential financial management. Topics include selecting a pricing model, setting prices, estimating variable costs, accounting for overhead costs, and how to get a handle on managing small business finances. REGISTER FOR SESSION #5
    Led by Anne Driscoll, Eric Munro and Arlene Saffron, the series gives participants the opportunity to learn from SCORE Mentors and other entrepreneurs. To learn more and register, visit  https://www.score.org/easternct/fundamentals-starting-your-business or email Anne Driscoll at anne.driscoll@scorevolunteer.org.
    Series Sponsor Berkshire Bank, a leading socially responsible community bank, provides business and consumer banking, mortgage, wealth management and investment services. The Bank has approximately $12.1 billion in assets and operates 100 branch offices in New England and New York. Headquartered in Boston, Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank and is a member of the Bloomberg Gender-Equality Index. To learn more, visit https://www.berkshirebank.com/.
    Co-Sponsor Andre Prost, Inc. is an importer and distributor of fine foods and confectionery throughout the USA and Canada, servicing all classes of retail food and candy trade, including supermarkets, warehouse stores, major drug chains, convenience stores, and specialty food retailers. To learn more, visit https://andreprost.com/.
    About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2020/2021, SCORE helped people start 45,000 businesses, creating 74,500 additional non-owner jobs. All 40+ counselors in Eastern Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. With 50+ workshops/webinars and special events each year, and advances in remote mentoring tools, SCORE ECT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.
    Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: https://www.score.org/page/volunteer-score.
                # # #
    SCORE Eastern CT  / P.O. Box 283, Old Saybrook, CT  06475 
    Email: ScoreChapter@gmail.com  / Website: https://www.score.org/easternct
    Caption for attachments: SCORE's free 5-part series "Fundamentals for Starting Your Business" kicks off on March 28, 2023, 5:30 – 7:00 PM. The series runs on consecutive Tuesdays and Thursdays through April 11, 2023. Pre-registration is required. The Series is sponsored by Berkshire Bank; co-sponsored by Andre Prost, Inc.