Let's Go 860
Let’s Go 860 Cheers on Reopening Businesses
Businesses from Putnam to Old Saybrook Put Themselves on the Map in Regional Promotion
Eastern CT – Let’s Go 860 (#letsgo860) captures Eastern Connecticut’s can-do camaraderie in a new marketing campaign open to all local businesses. This shop-local promotion invites customers to go shopping, to go out to dinner, and to enjoy a host of activities in the 860 area code— from haircuts to winery tours — as venues reopen after COVID restrictions.
A brainstorm of local business leaders and endorsed by six regional chambers, at the heart of this volunteer and grassroots promotion is LetsGo860.com — a map of local businesses that integrates with already-existing Google map data, allowing all the businesses in the region to link/list their businesses with updated hours and services under the new guidelines. The website also provides safety information for visiting businesses in Connecticut.
Consumers are being made aware of this campaign and driven to the map web address through a consortium of media partners who had donated time, resources, and ad/air space. These generous partners include:
Hall Communications, Full Power Radio, WINY, and Cumulus Media, The Day Publishing Company, The Bulletin, and the Post Road Review. Donations of signs and services have been made by Critical Signs, Camaro Signs, Prokop Signs, Media Design Solutions, with branding services provided by Eighty Six Media and Miranda Creative. The campaign, conceived by a volunteer group of local business leaders, represents the region’s strong community spirit and in-this-together attitude.
Chambers across the region signed onto the joint campaign: Chamber of Commerce of Eastern CT, Greater Mystic Chamber of Commerce, Greater Norwich Area Chamber of Commerce, Northeastern Connecticut Chamber of Commerce, Old Saybrook Chamber of Commerce, and Windham Region Chamber of Commerce.
Consumers and peers can local businesses by visiting LetsGo860.com or using #LetsGo860 on social media. Local businesses can learn how to update hours and services and include their location on the map. Information on participating in the campaign is available at the website or by contacting their Chamber of Commerce.