Strategic Plan

Dedicated to the prosperity of our member businesses and advancing the economic vitality
and quality of life in the Old Saybrook region.
 

Promote

Facilitate opportunities to promote business and the community

COMMUNICATIONS
• Maximize the use of technology and social media to position businesses and the community
• Develop an in-depth marketing, communication and branding plan

MARKETING
• Provide a wide variety of marketing opportunities for member businesses
• Facilitate opportunities to assist members in the use of technology and social media to promote their businesses
• Shop Local Campaign
• Improve member business sales through the Chamber Dollars Program
• Business Awards and Recognition

COMMUNITY
• Produce exceptional community events including the Chili-Fest and Arts & Crafts Festival
• Promote the community as an outstanding place to live, work and play

Influence

Serve as the voice of business and be a compelling force in the success of member businesses

GOVERNMENT RELATIONS
• Serve as a conduit between business and government
• Facilitate meetings of business and government officials
• Collaborate with and leverage the resources available from CBIA and other allied organizations to maximize influence
• Educate members on business issues and candidate positions by holding candidate forums

EDUCATION
• Position the Chamber as a source of education and information to support the vitality of business
• Be a steward of resources available to businesses
• Provide a platform for members to share information among each other regarding ideas, questions and advice

Attract

Support tourism and economic development to benefit business and community

ECONOMIC & BUSINESS DEVELOPMENT
• Collaborate with the Economic Development Commission to attract and maintain businesses and jobs
• Serve as a resource center for business by providing member information to residents, callers and visitors

TOURISM
• Promote the cultural, historical, recreational and business assets of the town
• Collaborate with organizations regionally to attract visitors and tourists
• Provide member, community and visitor resource materials via the Chamber website, Chamber office, phone calls and mailings

Lead

Be sustained by a growing membership, dedicated leadership and staff

MEMBERSHIP
• Strengthen membership to represent a diversity of businesses in the Old Saybrook area
• Maintain the strength of the Chamber through an engaged and growing membership • Utilize a strong Ambassador Team to welcome and engage member businesses

FUTURE GROWTH
• Create a Chamber Foundation Task Force to explore the development of an Old Saybrook Chamber Foundation
• Explore development of Leadership Old Saybrook over the next 3 years

CHAMBER EXCELLENCE
• Invest in technology to support the applications and communications of a leading chamber
• Utilize US Chamber Accreditation requirements as a framework for excellence
Contact Information
Phone: 860 388-3266
Email: info@oldsaybrookchamber.com
Address: 1 Main Street, PO Box 625, Old Saybrook, CT 06475